Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
by:
Renee Mauborgne
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PRODUCT OVERVIEW
- ISBN 9781509832194
- Categories BX, BXOS, Crime, Fiction, Mystery and Thriller, NF BIZ, P@ns1ng, PNSG_OCT, R/R, Renee Mauborgne, RM 10 - RM 19.99
- Author(s) Renee Mauborgne
- Publisher Pan Macmillan
- Pages 336
- Format Paperback
- Dimensions 15.2cm x 2.7cm x 23.4cm
- Weight 0.425 kg
product description
W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD Business School and the authors of the bestselling business classic Blue Ocean Strategy. They are among the world's top management gurus and serve as advisors to multinational corporations, governments and institutions around the world.
