The Brand Called You: Make Your Business Stand Out In A Crowded Marketplace
by:
Peter Montoya
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PRODUCT OVERVIEW
- ISBN 9780071597500
- Categories BX, BXOS, Crime, Fiction, Mystery and Thriller, New Arrivals, NF BIZ, Peter Montoya, RM 20 - RM 39.99
- Author(s) Peter Montoya
- Publisher McGraw-Hill Professional
- Pages 288
- Format Paperback
- Dimensions 22.8cm x 1.7cm x 15.6cm
- Weight 0.55 kg
product description
The international bestseller-now updated for an even bigger, brand-savvy market
Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.
"Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves."-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
