Business Stripped Bare

From its creation as a mail-order record company to the literal launch of Virgin Galactic, Richard Branson's Virgin Group has become one of the most successful and recognised brands in the world. In The Adventure of Business, Branson shares the incredible truth about his most risky, brilliant and audacious deals. Discover how he tried to take on one of the world's biggest superbrands, how he plans to change the course of the world's rivers to cut carbon emissions, what Tesco learned from Virgin and which businessmen around the globe Branson is truly in awe of. Combining invaluable advice with the remarkable inside stories of Richard's greatest achievements, The Adventure of Business is a dynamic, inspirational and truly original guide to success in business.