Driving Demand: Transforming B2B Marketing To Meet The Needs Of The Modern Buyer
by:
Carlos Hidalgo
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PRODUCT OVERVIEW
- ISBN 9781137526786
- Categories BX, BXOS, Carlos Hidalgo, Children's Books, Children's Religion, H/C, NF BIZ, RM 10 - RM 19.99
- Author(s) Carlos Hidalgo
- Publisher Palgrave Macmillan
- Pages 204
- Format Hardcover
- Dimensions 24cm x 1.5cm x 16cm
- Weight 0.51 kg
product description
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
