[Bargain corner] The Fairness Instinct: The Robin Hood Mentality And Our Biological Nature
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FREE SHIPPING within Peninsular Malaysia with minimum purchase of RM 10.00
FREE SHIPPING within Peninsular Malaysia with minimum purchase of RM 10.00
RRP: RM 113.94
Savings: RM 99.00 (87%)
Biologist L. Sun examines the innate sense of fairness displayed by human beings in all kinds of societies throughout history. He argues persuasively that it is an emotion and behavior rooted in our DNA, rather than a product of ideology or convention. Citing animal studies that show that even monkeys react negatively to patently unfair treatment, Sun delves into the issue of why this instinct may have evolved with a new biological framework. Specifically, he identifies two selective forces behind the evolution of fairness. One is the need for resolving conflicts of interest in social groups, and the other is a bottom-up drive pushing toward equality in resource sharing in the hierarchies of society.