The Ultimate Marketing & PR Book
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PRODUCT OVERVIEW
- ISBN 9781473683976
- Categories Business & management, Business and Economics, BX, BXOS, NF BIZ, Non-Fiction, NYS25, Pansing, PNSG_OCT, R/R
- Author(s) Eric Davies
- Publisher Teach Yourself
- Pages 480
- Format Paperback
- Dimensions 21.5cm x 2.4cm x 13.5cm
- Weight 0.48 kg
product description
If you want to be the best, you have to have the right skillset.
From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success.
Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.
This is your complete course in modern marketing.
ABOUT THE SERIES
ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.
