PRODUCT OVERVIEW
- ISBN 9789881468734
- Categories Architecture and Design, Art & Design, BX, BXOS, H/C, Non-Fiction, Non-Fiction: Lifestyle, RM 20 - RM 39.99
- Author(s) Xia Jiajia
- Publisher Artpower International
- Pages 300
- Format Hardcover
- Dimensions 28.5cm x 2.8cm x 21.5cm
- Weight 1.614 kg
product description
Graphic Design resource for creating imaginative and eye-catching product promotion and packaging.Structural Packaging Art has it all wrapped up, literally! Presenting the most innovative and imaginative graphic designs and technical constructions using paper and cardboard to promote a range of products from snacks to stationery, to teabags and truffles. All are designed to create a unique identity and brand within a highly competitive consumer market, colourful and eye-catching, quirky and desirable these wrappings are about first impressions with the focus on presenting each item as a 'gift' to be purchased, then savoured and enjoyed as an essential feature of the whole product experience.