PRODUCT OVERVIEW
- ISBN 9781785901829
- Categories [2024], BX, BXOS, EDM, History, New Arrivals OS, NF HIS, Non-Fiction, Non-Fiction: Humanities, Pansing, SELECT+, SEPT24_1
- Author(s) Arron Banks
- Publisher Biteback Publishing
- Pages 365
- Format Hardcover
- Dimensions 14.2cm x 3.3cm x 24.9cm
- Weight 0.499 kg
product description
Arron Banks enjoyed a life of happy anonymity flogging car insurance in Bristol until he dipped his toes into the shark-infested waters of politics - and decided to plunge right in. Charging into battle for Brexit, he couldn't believe how Westminster types behaved, and resolved to fight for the country's future his own way.From a David Brent-style office on an industrial estate in the south-west, Banks masterminded an extraordinary social media campaign against the tyrannies of Brussels that became a mass movement for Brexit. He tore up the political rule book, sinking GBP8 million of his personal fortune into a madcap campaign targeting ordinary voters up and down the country.His anti-establishment crusade upset everyone from Victoria Beckham to NASA and left MPs open-mouthed. When his rabble-rousing antics landed him in hot water, he simply redoubled his efforts to wind up the targets. Lurching from comedy to crisis (often several times a day), he found himself in the glare of the media spotlight, fending off daily bollockings from Nigel Farage and po-faced MPs.From talking Brexit with Trump and trying not to embarrass the Queen, to courting communists and wasting a fortune on a pop concert that descended into farce, this is his honest, uncensored and highly entertaining diary of the campaign that changed the course of history.