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PRODUCT OVERVIEW
- ISBN 9781591841050
- Categories Business and Economics, BX, BXOS, H/C, NF BIZ, Non-Fiction, Non-Fiction: Personal Development, WBD
- Author(s) Chris Murray
- Publisher Portfolio
- Pages 288
- Format Hardcover
- Dimensions 23.5cm x 2.5cm x 16.0cm
- Weight 0.56 kg
product description
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview's summaries have won it acclaim as the definitive selection service for sophisticated business book readers.For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new, previously unpublished summaries--The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.Other featured books include: Positioning by Jack Trout and Al RiesKotler on Marketing by Philip KotlerThe Popcorn Report by Faith PopcornThe Anatomy of Buzz by Emanuel RosenPurple Cow by Seth GodinRelationship Marketing by Regis McKennaAnd moreThe Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.
