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PRODUCT OVERVIEW
- ISBN 9781591845928
- Categories Business and Economics, BX, BXOS, NF BIZ, Non-Fiction, Non-Fiction: Personal Development, WBD
- Author(s) Chris Murray
- Publisher Penguin Books
- Pages 290
- Format Paperback
- Dimensions 15.1cm x 1.7cm x 22.8cm
- Weight 0.335 kg
product description
Since 1978,Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year.Focused,insightful,and practical,Soundview's summaries have been acclaimed as the definitive selection service for sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes on all-new,preiously unpublished summary.Here is just about everything you ever wanted to know about marketing.The marketing Gurus distills thousand of pages of powrful insights into fewer than three hundred, making it an ideal resource for busy proffesionals students.
