The Power Of Why

The national bestseller, now in paperback! The urge to question is natural for small childrenjust ask any parent. But few of us are aware that it is also one of the most vital tools for success. In The Power of Why, Amanda Lang shows how curiosity and the ability to ask the right questions fuels innovation and can drive change not just in business but also in our personal lives. Weaving together the latest research with in-depth profiles of innovators from around the world, Lang explores how to harness and develop the power of curiosity. She reveals how a major retailer set out to discover what really makes men happyand was stunned by the results. She finds out why, at one particular hospital, nurses think its better if they dont wash their hands. She learns why the most common methods of brainstorming dont actually work and discovers a new soccer ball that could change the world. A book that challenges conventional wisdom and offers practical, inspiring advice,The Power of Why shows how its possible to reignite your innate curiosity and overcome long-standing barriersleaving you more creative, productive and fulfilled in your job and happier in your relationships. . * This book may have reminder mark*