Thought Leadership

Thought Leadership is a powerful business tool used by some of the world's leading organisations. It is used extensively in the professions and technology industries. Some budgets for it are bigger than those for global advertising. It has been used by famous individuals to create some of the world's leading advisory businesses, but how do they achieve that position? Thought Leadership is the first book to critically evaluate thought leadership as a serious professional discipline and business tool, exploring how it works, how to create a thought leadership strategy, and the potentially vast rewards of doing so. Laurie Young provides business leaders, senior marketers, individual advisors and functional specialists with the tools and knowledge required to fully exploit the intricacies of this mysterious and often underused, but highly effective, business tool.