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PRODUCT OVERVIEW
- ISBN 9781591848240
- Categories Business and Economics, BX, BXOS, Holiday, NF BIZ, Non-Fiction, Non-Fiction: Personal Development
- Author(s) Seth Godin
- Publisher Portfolio Penguin
- Pages 103
- Format Hardcover
- Dimensions 18.5cm x 1.3cm x 13.5cm
- Weight 0.2 kg
product description
World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
