Wiley Management: The Hothouse Effects

The artistic revolution in Paris in the early 1900s, and the German Bauhaus - along with an array of innovative modern companies. Showing how to get the same outstanding results in your own organization, "The Hothouse Effect" explores how organization can: Sustain a high level of innovative creativity for a significant period of time. Draw on the knowledge and innovations of the broader culture to which it belongs. Spawn geniuses whose achievements elevate the work of others - at all levels. Establish new procedures and standards that are widely accepted and emulated. Achieve recognition and leave a legacy to inspire future generations. Throughout the book, business case studies and interviews with executives in sectors from hightech to manufacturing clearly illustrate what it takes to nurture creative drive. These compelling contemporary examples also demonstrate the creative payoff, from revolutionized processes to breakthrough products to dramatic improvements in employee morale and productivity. To start the creative process growing, the book includes a survey to help you evaluate your company's strengths and shortfalls in each dimension. At a time when creativity is critical to business success, "The Hothouse Effect" will give you an edge on flourishing.