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PRODUCT OVERVIEW
- ISBN 9781593376871
- Categories Business and Economics, BX, BXOS, NF BIZ, Non-Fiction, Non-Fiction: Personal Development, WBD
- Author(s) Paul B. Brown
- Publisher Adams Media Corporation
- Pages 256
- Format Paperback
- Dimensions 14.0cm x 1.5cm x 19.0cm
- Weight 0.32 kg
product description
At this moment, a large number of the hundreds of thousands of professionals who communicate for a living are struggling with something they're writing. No, they don't have writer's block and they certainly know how to construct a sentence. So what's the problem? The audience they're writing for is going, going, gone...Today's consumer doesn't want to read anymore, they're already overwhelmed by overflowing e-mail, millions of web pages and 24/7 news proliferation. "Your Attention Please" is the new strategy guide for writing to the reluctant reader. It shows beleaguered communicators who the new audience is, how to reach them and how they must write differently, or risk losing mindshare and marketshare.
